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Tactics to win business clients without hiring more people or spending more on ads.
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Latest posts
Equipo de marketing
A functional B2B marketing team needs six roles covered. We break down what they are, what it costs to pile them onto one person, and the point at which outsourcing stops being an alternative and becomes the right call.
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Tasa de conversión
Tracking traffic without tracking conversion leaves your company unable to tell whether the problem is the visits, the site or the message. Here is how to calculate conversion rate and where your visitors are slipping away.
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Content marketing
Three proposals with prices that vary threefold almost never cover the same scope. Here are the variables that drive the cost, the risk of underinvesting, and how to present the budget to leadership.
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Google Ads
Paying more per click does not guarantee the top spot. Here is how the Google Ads auction works, which campaign type fits each objective, and how negative keywords protect your budget.
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CTA
A weak CTA drains your sales funnel before the quote request. We explain what a call to action is, the most common mistakes, and how to design one that actually turns visitors into B2B leads.
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Customer journey
Your sales funnel doesn't explain why your prospects disappear. Discover what the customer journey is, how to map it, and why it reveals the exact point where your company loses qualified buyers.
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Backlinks
Writing better content doesn't always mean ranking first on Google. We explain what a backlink is, how Google reads it as a vote of confidence, and how to build quality links without risking your domain.
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Content marketing
Publishing content regularly doesn't generate leads on its own. We share the five-step methodology we use at ARTISMA to build a B2B content marketing strategy that actually converts.
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Marketing B2B
B2B marketing isn't just social media. We explain the four real functions that department must cover and how to decide between an in-house team and an agency.
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Inbound marketing
Inbound marketing and traditional marketing aren't rivals, they complement each other. We explain how they differ and how to know what balance of each your company needs.
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Marketing digital
Digital marketing isn't a single activity, it's five disciplines that need to follow a sequence. We explain what they are and the right order to implement them in your B2B company.
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Landing page
Sending paid traffic to your homepage reduces conversion from the very first click. We explain what a landing page is and when your company needs one.
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Blog SEO
A real SEO blog service combines keyword research, technical writing, and a steady cadence. We explain the process and what results to expect in 90 days and in six months.
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Content marketing
Content marketing is not just publishing for the sake of it. We explain what it really is, why B2B companies confuse it with social media, and how to start without wasting your budget.
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Marketing B2B
Marketing isn't graphic design or social media. We explain the three real functions it serves inside a B2B company and how to know if you already need to invest in it.
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Marketing mix
The classic 4Ps were built for mass consumer products. We explain how to translate product, price, place, and promotion into the reality of a long B2B sales cycle.
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Rediseño web
A redesign delivers real results when it's measured against the previous site's performance in conversion, lead quality, and load time, not by how it looks.
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Rediseño web
A complete B2B web redesign project in Mexico integrates optimized content, funnel-connected CTAs, a virtual assistant, and visitor analytics, not just visual design.
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Rediseño web
The cost of a B2B website redesign in Mexico varies by the number of pages with strategic content, the conversion tools included, and integration complexity.
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Rediseño web
The right agency is not the cheapest one. Discover the four questions that separate an agency that understands your industry from one that only delivers design.
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Conversión web
Two thousand visits a month and zero forms filled out. Discover the three elements that turn an informational site into a real sales tool.
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CRM
Two salespeople calling the same prospect the same week. Discover the signs your operation has already outgrown the shared spreadsheet.
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Google Ads
Fixed quarterly budget, two proposals on the table. Discover how to decide between Google Ads and SEO based on your company’s real situation.
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Analítica web
Website visitor analytics is the record of the real behavior of those who enter your site: which pages they consult, how long they stay, where they abandon and whether they return. It turns your site into a source of commercial intelligence instead of a brochure.
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Cold email
B2B cold email is outreach to a prospect who has not interacted with your company before, sent with technical permission and a relevant message. It is still effective because it reaches the decision maker directly when it is well segmented and personalized.
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Diseño web
Web design is the discipline that organizes the structure, content and experience of a site so the visitor understands, trusts and acts. In B2B it determines whether a prospect becomes a commercial opportunity or abandons the site without a trace.
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Diseño web
Web design defines how a site looks and how it is used: structure, experience and appearance. Web development technically builds that design with code so it works. They are two different disciplines, and a good project needs both working together.
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Conversión
Your website does not generate leads because it was built to inform and not to capture. Without calls to action connected to a funnel, contact capture and visitor analytics, traffic is lost before it becomes a commercial opportunity.
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Automatización
A contact capture virtual assistant is a conversational system that answers your website visitor at the moment their question arises and records their details within that same conversation, without depending on a form.
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Emprendimiento
Launching a digital venture in an orderly way means validating the problem before building, defining who you sell to, choosing the revenue model, building the minimum needed to sell and measuring from day one.
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Marketing digital
Mastering basic digital vocabulary lets a business owner evaluate proposals, question prices and measure results with their own judgment. The essential concepts cover visibility, traffic, conversion, acquisition cost, customer value and attribution.
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GEO
Discover what generative engine optimization (GEO) is, how it differs from traditional SEO, and what your B2B company needs to do so generative AIs cite it as a trusted source.
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Diseño web
Identify the seven signs that your B2B website is losing leads and credibility, and what a redesign that actually improves your business results should include.
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ROI
Learn what marketing ROI is, how to calculate it in B2B contexts, what errors distort the result, and how to build a measurement system that informs real business decisions.
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Métricas
Discover the marketing metrics that truly inform business decisions in B2B: CAC, LTV, conversion rate by funnel stage, ROI by channel, and sales cycle time.
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SEO
Discover what SEO is, how Google works, and why an organic positioning strategy reduces customer acquisition costs for B2B companies.
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Buyer persona
Discover what a B2B buyer persona is, how to build it with real data, and why without it your marketing campaigns have a structurally low conversion rate.
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Marketing digital
Discover why an optimized website is the only digital asset your company fully controls, and how to integrate it with social media to convert visibility into B2B business opportunities.
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Learn how to use LinkedIn for B2B companies: build authority, generate qualified leads, and convert visibility into commercial opportunities with a content and social selling strategy.
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B2B
Discover how the B2B sales funnel works: stages, content for each phase, and how to convert strangers into clients with an aligned marketing and sales strategy.
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B2B
Learn to identify bottlenecks, automate workflows, and reduce operational costs with proven process optimization strategies in B2B environments.
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B2B
Discover how hybrid models transform B2B operations. Alignment strategies, endomarketing, and organizational culture to grow with stability.
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B2B
Learn what a lead is in marketing, how it is classified, why it is the connection point between Marketing and Sales, and how to manage it to close more B2B deals.
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B2B
Discover what the B2B model is, how it works, and how it differs from B2C. A clear guide with examples, a comparison table, and strategic keys for your commercial strategy.
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Comunicación
Discover the strategic keys to eliminate organizational silos, align teams, and optimize information flow between departments. Artisma guides you.
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