Privacy Notice

Artisma MKT is a B2B prospecting agency. We help companies acquire clients through digital tools: websites, content, email campaigns, and commercial analytics. This document explains what information we collect when you use artismamkt.com, why we collect it, and your rights over it.

If anything is unclear, email us at contacto@artismamkt.com.

1. Who we are

Domain: artismamkt.com
Email: contacto@artismamkt.com
Phone: 55 32 20 66 94
Address: Luz Saviñón 604, Del Valle Norte, 03103, Mexico City

2. What this notice covers

This notice applies to artismamkt.com: the main website, the blog, the campaign landing pages, and the ProspectOS™ Scorecard analysis. The client portal lives at portal-clientes.artismamkt.com, is Artisma’s own system, and is also covered by this notice. It also covers your conversations with our virtual assistant, on WhatsApp or in the chat on our pages.

3. What data we collect

a. Information you give us directly: name, email, phone, and project description in the contact forms; name, mobile number, email, company, and the day and time you pick when you book a call; your site's domain and your email in the ProspectOS™ analysis; access credentials for the client portal.

b. Information collected automatically. This is personal data even though you never type it: IP address, browser, operating system and device type, country, region and approximate city, pages visited and their titles, time spent, clicks, referring URL, and the campaign you arrived through, with its full UTM parameters. Our own measurement tool starts recording it from the moment you begin browsing; section 5 explains how to turn it off. Your IP address is also used, separately, to cap how many analysis a single visitor can request and to prevent abuse.

c. Cookies and browser local storage: see section 5 and our Cookie Policy.

d. Conversations with our virtual assistant. When you write to us on WhatsApp or in the chat on our pages, an AI-powered virtual assistant may reply. We keep the full conversation: what you write, what the assistant replies, and what a member of our team replies. On WhatsApp we also keep your number and your profile name. If you book a call in the conversation, we ask for your name and email, and we also keep your phone, company, website, time zone, and your answers to the calendar questions, if you give them to us.

To reply, the assistant uses the Claude model by Anthropic or the GPT model by OpenAI, both in the United States. With each reply the model receives the conversation, the Artisma information it may answer from, your contact record if you are already a contact of ours and, when you want to book, the free time slots in our calendar. Neither uses what we send through its API to train its models. The assistant makes no decisions with legal effects on you, and a member of our team can take over the conversation at any time.

Before booking your appointment, the assistant shares this notice with you and asks whether you accept it. Without your yes, it does not book. Your answer is kept in the conversation and in your contact record, with the date and time. If you say in the conversation that you are thinking of harming yourself, the assistant sets the call aside, gives you Mexico’s Línea de la Vida (800 911 2000, free, 24 hours), and offers to have a person from our team write to you.

e. Call recordings and notes. We record the video calls you book with us, and Gemini, Google’s artificial intelligence, transcribes them and writes the notes: what we discussed about your company, your ideal customer and your website. We use them to prepare your prototype and your quote without taking notes by hand. When the call starts, we ask whether you agree before we record. If you say no, we do not record or turn on Gemini, and we take notes by hand. While recording, Google Meet shows it on screen to everyone on the call.

4. How we use your data

Primary purposes. Without these we could not handle what you asked us for:

• Reply to your message and follow up on your request.
• Book the call you asked for and create the appointment in our calendar.
• Reply to you with our virtual assistant when you write to us on WhatsApp or in the chat, and book the call there if you ask for it.
• Process the ProspectOS™ analysis and send you the report.
• Run the client portal, deliver contracted projects, and invoice.
• Protect the site against fraud and abuse.

Secondary purposes. These are not necessary to serve you, and you can refuse them without affecting your request:

• Commercial follow-up and prospecting: contacting you with proposals and content.
• Measuring and improving the site: understanding which pages work and which don't.
• Measuring our advertising campaigns.
• Recording the call and writing its notes with Gemini, only if you agree when it starts (section 3 e).

How to refuse the secondary purposes. For measurement and advertising, use the “Cookie settings” link at the bottom of any page: you can switch each tool off there at any time. For commercial follow-up, email us at contacto@artismamkt.com with the subject "Unsubscribe from commercial follow-up", or use the unsubscribe link at the bottom of any email we send. Refusing the secondary purposes does not affect how we handle your request.

5. Cookies and tracking technologies

This site uses cookies and similar mechanisms (browser local storage and measurement pixels) to understand how the page is used and improve it. They do not all behave the same way:

• Cookie preference: stores your choice so we don't ask again. Always on; without it we could not honour what you decide.
• Country of your visit: when you arrive we ask our own measurement tool for the country of your connection, so we know which cookie rules apply to you. It is kept in your browser until you close the tab. Always on.
• Artisma Analytics (our own measurement): active from the moment you start browsing. It is our own system, hosted on our own infrastructure. It uses two first-party cookies (_aa_v and _aa_s) to record the path and title of the pages you view, where you arrived from and through which campaign, your country, region and approximate city, your device, browser and operating system, clicks on WhatsApp, phone, and email links, and submissions of the forms we mark for measurement. It does not store your IP address: it is turned into an irreversible code that only lives in memory to throttle abuse. We do not use it for advertising, we do not sell it, and it does not start if your browser sends Do Not Track. You can turn it off whenever you want, and its cookies are deleted at that moment. The full detail is in the Cookie Policy.
• Record of the campaign pages (our own measurement): the campaign pages that book through our own calendar record your journey on them (how much of the video you watched, whether you opened the calendar, which question you reached) with a random number kept in your browser. If you book a call, that number becomes linked to your contact details and what you did on that page is no longer anonymous to us. It follows the same switch as Artisma Analytics: when that is off, it records and stores nothing, and your appointment arrives without that journey.
• PostHog (our own measurement): active from the moment you start browsing, unless you visit us from the United States: there it waits until you switch it on. It records, in aggregate, your IP, device, pages visited, and traffic source. We do not use it for advertising and we do not sell it. You can turn it off whenever you want.
• Google Analytics 4, Google Ads, and Meta Pixel: outside the United States, active from the moment you arrive; you can switch them off whenever you want in the cookie panel. If you visit us from the United States, off until you expressly allow them. Meta Pixel is not yet installed on artismamkt.com; when it is, it will follow these same rules.

You can change these preferences at any time from the “Cookie settings” link at the bottom of any page, or by clearing cookies in your browser settings. If your browser sends the Global Privacy Control signal, we honour it automatically and no measurement starts at all, not even our own.

6. Who we share your data with

Processors. These providers handle your data on our behalf and under our instructions, not for their own purposes:

Transfers. These platforms also use the data for their own purposes. Outside the United States they receive data from the moment you arrive and you can cut it off whenever you want in the cookie panel; if you visit us from the United States, they receive nothing unless you allow them:

We do not sell your data. Beyond the above, we share it only where a competent authority requires us to.

7. Where we store your data

On the infrastructure of the providers listed above, located mainly in the United States. We do not run our own servers in Mexico, so your data leaves the country. Each provider's terms of service include its data processing agreement, which obliges it to protect the data and use it only to provide the service to us.

8. How long we retain your data

9. Your ARCO rights

Under Mexico's federal data protection law you may exercise four rights over your personal data:

• Access: find out what data of yours we hold and what we use it for.
• Rectification: correct anything wrong or incomplete.
• Cancellation: ask us to delete it once it is no longer needed.
• Objection: ask us to stop using it for a specific purpose.

Requests are received at contacto@artismamkt.com. So we can act on yours, please include: your name and a way to reply to you; a copy of official ID proving you are the data subject, or documentation of representation if you are acting for someone else; a clear description of the data and the right you wish to exercise; and anything that helps us locate the records. We respond within 20 business days and, where the request is upheld, act on it within the following 15 business days.

10. Withdrawing consent

You may withdraw the consent you gave us at any time, through the same channel as ARCO requests. For measurement and advertising you do not need to email us: switching them off from “Cookie settings” is enough. Note that in some cases the law requires us to keep certain records, such as tax records, even after withdrawal.

11. Security measures

The site is served over HTTPS, and access to the tools holding your data is restricted to the people who need it, with two-step authentication where the provider offers it. We cannot guarantee absolute security: no internet-connected system can.

12. You can use the site without sharing data

Yes. You can browse artismamkt.com without providing any personal data, and you can turn measurement off from “Cookie settings”. The client portal, the analysis and booking a call do require data to function.

13. Changes to this notice

We will publish any change on this page and update the date below. If a change affects the purposes or adds new recipients, we will make the notice available to you again before applying it.

14. Contact

Email: contacto@artismamkt.com
Phone: 55 32 20 66 94

Last updated: November 2026